How Toy Crazes Are Born - This article I found very interesting, it is about how toy crazes come about and how collectible toys are created. Some important points gleaned from the article:
1) Collectible toys are engineered to make children crave them in massive numbers
2) If aimed at girls, girls love highly-detailed objects
3) To stoke demand, purposely produce some toys in small numbers and also limit distribution to only certain retailers (Beanie Babies were limited solely to small toy stores); also, parents may have a bone to pick with these methods
4) The urge to collect, sort, and categorize things is actually part of a child's natural cognitive development...at about age six, children will start hoarding categories of things...from the ages of three to six, children like to classify and collect objects by size, color, and shape; from the ages to five to seven, boys and girls alike tend to aim for quantity, competing to see who has more
5) Collectibles are designed to be cute, numerous (lots of characters), affordable, and just rare enough
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